“I’m interested in people as a whole – their thinking, their values, and the potential they often recognise only once it has been identified by someone else.”
Professional focus and experience
As one of the co-founders of Profil, Primož has been shaping the field of HR consulting for over two decades. He began his career in executive search and now works as a strategic consultant to management teams on change management, organisational culture development, and people management. His background in philosophy and psychology has given him a holistic understanding of people, encompassing their personalities and behaviours as well as roles they play within an organisation. Over the years, he has developed a distinctive approach grounded in a comprehensive understanding of individuals and their roles within the company. The breadth and depth of his experience enable him to help clients identify the right people for their organisations, build efficient management teams, and create environments in which talent can thrive. As his work extends beyond the boundaries of traditional consultancy, he often acts as a bridge between companies, management teams, and individuals, serving as a partner who helps open the door to new opportunities.
Working approach
His approach is founded on openness and respect for diversity. He listens attentively, understands perspectives that many might consider unconventional, and places them within a broader context, either as an insight into the present or as a projection for the future. He is known as a calm, honest, and prudent communicator who is also willing to draw on his own experience where this helps others to better understand their situation. He combines analytical thinking with strong psychological insight, enabling him to build trust and lead people through change with sensitivity and a sense of humour.
Experience of collaboration
Colleagues and clients describe him as a committed, reflective, and highly professional partner who knows how to listen and look at the big picture. His way of working fosters a sense of reliability, sound judgement, and respectful determination. The relationships he builds are grounded in a sense of trust and stability – people regard him as someone who understands the complexity of interpersonal relationships and knows how to translate it into clear, feasible steps.
